Taking up anancient tradition, “only” around the mid-20th century Piero Piacenti, after practicing in a small butcher shop in the quaint old town of Certaldo, realizes his dream and builds up a ham, sausage and salami factory on the outskirts of the city. In the nineties the business grows to become a plant, which is soon moved to the surroundings of the medieval town of San Gimignano, where most of the craftsman’s art comes from.
The ‘secret’ that Piero catches for its exclusive quality lies just there, in the heart of Tuscany, in the beautiful setting, surrounded by close hills, where the special climate gives the best conditions for the perfect maturation of his hams. Extensive experience, competence and outmost passion, combine up to a perfect mixture which is still preserved: a real tradition, intimately linked to the Territory.
In 2007 Salumificio Piacenti enters Parmacotto Group. It’s a great opportunity for further development, to which significant results both in terms of production and quality follow, together with the enhancement of expansion and growing aptitude, and the opening of new overseas markets.
In 2009 a second plant, technologically advanced, is built close to the first one in San Gimignano, Amongst the innovations of this last opera, the introduction of modern clean rooms for the production of pre-sliced products.
This is a Story, however, that cannot be anything but Tuscan: in April 2014 “Salumificio Toscano Piacenti of San Gimignano,” takes over from Parmacotto Group: it’s a new company, completely independent from the major Group, but it’s a step back to the oldest Tuscan tradition, to the deepest bond to the Territory and its inheritance.
The new image of the Tuscan Company is evocative and emotional, and it’s aimed to embody all of its core values, the original ones, those principles that have always shaped its commitment: to be an Italian company, professional and dynamic, family run, able to create excellences of unmistakable quality in total respect of the truest Tuscan tradition.
Salumificio Toscano Piacenti di San Gimignano, a true Tuscan Story!